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U.S. processed pumpkin market size to reach $368.9 million by 2027

The U.S. processed pumpkin market is expected to witness significant growth to reach USD 368.9 million by 2027, driven by the growing popularity of pumpkin-based products and consumer awareness about their health benefits. According to a new market research report by Technavio, this growth will be driven at a CAGR of 6.32% during the forecast period.

The market is highly fragmented with numerous players vying for market share. In order to gain a competitive edge, suppliers are actively seeking strategic partnerships with automotive, industrial, and commercial companies.Aldi Group, Amazon.com Inc. Brand Holding, McCormick and Co. Inc., Natures Vitality Farms, Nestle SA, nubeleaf, PepsiCo, Plum Organics PBC, Seawind International, Target Corp, The Great American Spice Co, Walmart Inc. products, Woodland Foods Ltd. and Z Natural Foods LLC are the key players in this dynamic market.

Key Market Insights:

Health benefits of pumpkin are the major driver for market growth. Pumpkin is rich in fiber, potassium, magnesium, zinc, and other essential proteins. Pumpkin is also a great source of antioxidants, containing several forms of vitamin E, phenolic acids, and other beneficial compounds.

Stiff competition from other superfoods such as quinoa and hemp foods is challenging the growth of the processed pumpkin market. With the increasing popularity of these superfoods, the year-on-year growth of processed pumpkin products is likely to decline slightly.

Market Segmentation:

The U.S. processed pumpkin market is segmented by product type, distribution channel, and end user.

Product Type:

Pumpkin puree
Canned pumpkin
Pumpkin juice
Pumpkin seeds
Pumpkin Snacks
Pumpkin Pet Food
Sales Channels

Supermarkets and hypermarkets
Convenience stores
Online retailers
Specialty stores
End Users

Households
Food Service
Regional Analysis:

The U.S. processed pumpkin market is primarily concentrated in North America, with the U.S. holding the majority of the market share. The market in Europe and Asia is also expected to witness strong growth due to increasing consumer awareness about the health benefits of pumpkin and rising disposable income.

U.S. processed pumpkin market size to reach $368.9 million by 2027

Growth Opportunities:

Growing consumer demand for convenient and healthy food products
Growing popularity of pumpkin products in various cuisines
Expanding applications of pumpkin in the food and beverage industry
Growing demand for pumpkin-based pet foods
The Challenge:

Stiff competition from other superfoods
Limited shelf life of processed pumpkin products
Fluctuating pumpkin prices
Stringent food safety regulatory standards
Conclusion.

The U.S. processed pumpkin market is expected to witness robust growth in the coming years, driven by the growing popularity of pumpkin-based products, increasing consumer awareness about the health benefits of pumpkin, and expanding application areas across industries. However, the market will also face challenges such as intense competition, limited shelf life, and stringent regulatory standards. Suppliers that successfully address these challenges and capitalize on emerging growth opportunities will be able to succeed in this dynamic market.

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